Projects

SME Marketing Support

Helping smaller businesses strengthen their marketing and identify opportunities for growth.

I’ve supported a range of SMEs, including a business networking community, an HR consultancy and a local tourism operator, providing an independent marketing perspective and practical recommendations tailored to their individual needs.

My work has included reviewing websites and existing marketing activity, assessing content and messaging, and identifying opportunities to improve how each business presents itself and connects with potential customers.

Support has included:

Website and marketing reviews to identify gaps and opportunities
Recommendations to strengthen positioning, messaging and customer journeys
Content and copy recommendations to improve clarity and engagement
Practical ideas to increase visibility and reach target audiences
Commercial recommendations focused on supporting wider business objectives

For smaller businesses without extensive in-house marketing resources, my role is often to bring a fresh perspective, identify what will make the greatest difference and provide clear, realistic recommendations they can put into practice. Looking at it from the outside in.

Education

Supported an organisation in the education and apprenticeship sector that wanted to improve how it communicated with younger audiences via social media.

I developed a structured communications plan aligned to key events and regional activity, introduced a clear content schedule and success-story framework, and set up Hootsuite to enable more efficient planning and scheduling. This created consistency in messaging, reduced last-minute posting and gave the team a clearer structure for ongoing communication.

Within six months, social media following increased by 30% and overall engagement grew by 45%, while the team saved time and gained confidence in their approach.

Tech consultancy

Supported an IT consultancy that wanted to maximise the impact of a key research report by promoting it consistently across multiple channels over a six-month period.

I developed an integrated communications plan covering social media, website content, email campaigns and a supporting webinar. This included creating the messaging and copy for each channel, with a clear storytelling approach that focused on the challenges highlighted in the report and how businesses could overcome them.

The campaign generated strong engagement, including a healthy number of webinar attendees, clicks through to the report, enquiries, good email open rates and follow-up requests for additional information.

Professional services

Worked with a professional services business that needed a clear, structured marketing strategy aligned to its wider business objectives.

I developed a full marketing strategy and supporting implementation plan, ensuring activity, priorities and budgets were directly linked to commercial goals. This included defining clear KPIs for each initiative and allocating budget across projects to support measurement and accountability.

The leadership team was aligned around the strategy, with clear direction on priorities, ownership and expected return on investment, giving marketing teams a strong and practical framework to work from.

Marine technology

Supported a marine technology business specialising in subsea surveys that needed a clearer way to communicate its services and technical capabilities.

I led the development of an animated company video to showcase the business, its services and the technology it uses. This involved working closely with a design agency and coordinating input and approvals across multiple internal teams to ensure accuracy, clarity and alignment.

The final video provided a clear, engaging overview of the business and its capabilities, and has since been used across multiple channels, including pitches and client meetings, to support sales conversations.